Category: Uncategorized

Eventive Sports Partners with Auburn University to Manage Gameday Parking and Operations

a group of people standing in front of a crowd

AUBURN, AL – Eventive Sports, a leading sports marketing and event management company, has been selected by Auburn University to manage Gameday parking and operations.  

Eventive Sports is responsible for gameday parking sales, event operations, marketing communications and assisting with gameday traffic, ensuring a seamless experience for fans attending Auburn University’s home football games. Eventive Sports has partnered with Auburn University since 2019, leveraging its extensive experience in event operations to optimize parking and enhance the overall gameday experience.  

“We are thrilled to continue our partnership with Auburn University,” said Gene Hallman, president of Eventive Sports. “Our team is dedicated to delivering exceptional service and ensuring that fans have a hassle-free experience from the moment they purchase their parking pass until they return home.” 

“We are excited to continue our partnership with Eventive Sports! Over the last few years, they have proven to be experts in event and game day parking operations and their leadership and guidance have become invaluable to us,” said Arishna Lastinger, Director of Parking Services at Auburn University. “They have taken our game day operations and continually made improvements to help ensure that our fans are having a safer and more positive parking experience.  We look forward to seeing what the future holds for our fans and their game day experiences with the continued involvement of Eventive Sports!” 

Eventive Sports manages gameday operations for The University of Alabama, Auburn University, UAB, Alabama State University, the Birmingham Stallions and the Magic City Classic. Additionally, Eventive Sports has led 275+ major sporting events, including events for SEC, NCAA, INDYCAR, PGA TOUR, USGA & Olympic Soccer. 

Troon Acquires Eventive Sports

Gene Hallman standing in front of a television

Scottsdale, Ariz. (January 4, 2024) – Troon®, the leader in providing golf and club-related leisure and hospitality services, is pleased to announce it has acquired Eventive Sports, a Birmingham, Alabama-based sports marketing and event management company. Troon’s acquisition of Eventive Sports adds expertise and resources in large event management, while strengthening Troon Events, the luxury travel experience and tournament division of Troon.

Since 1996, Eventive Sports has set itself apart in sports event management. The company has managed over 250 major sporting events across 35 states and three countries, including PGA TOUR events such as the Regions Tradition, Principal Charity Classic, Butterfield Bermuda Championship, and Memorial Health Championship presented by LRS.  Eventive Sports has also managed more than 20 USGA U.S. Senior and Women’s Opens.  At the world-class Barber Motorsports Park, Eventive Sports manages the Children’s of Alabama Indy Grand Prix, Barber Vintage Festival, and MotoAmerica Superbikes.  Internationally, Eventive Sports led The World Games 2022, 1996 Birmingham Olympic Soccer, and multiple Davis and Fed Cups. In collegiate athletics, Eventive Sports has managed the SEC Baseball Tournament and numerous NCAA National Championships in soccer and gymnastics. For the last 23 years, Eventive Sports manages the Magic City Classic, the largest Historically Black College and University football game in the country. Eventive Sports oversees marketing and game day operations for the United Football League’s Birmingham Stallions.  Eventive Sports also manages football game day operations for The University of Alabama, Auburn University, UAB, and Alabama State University.

“We are excited to start 2024 welcoming Eventive and their team of event experts to the Troon family,” said Troon President and CEO Tim Schantz. “Gene Hallman has created an incredible company and assembled a world-class team with a culture that matches well with Troon’s. Eventive’s event management expertise in golf and multiple other sporting events is complementary to the entire Troon ecosystem and will bring wider reach to our successful and popular Troon Events pro-am series.  We could not be more pleased about Gene and his team joining Troon.”

Eventive Sports will maintain its Birmingham, Alabama office and all Eventive Sports associates will continue to manage their existing events, and support partners such as the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour, NTT INDYCAR Series, the Barber Motorsports Park, the United Football League, The University of Alabama, Auburn University, The University of Alabama at Birmingham, Alabama State University and the Southwestern Athletic Conference.

“Eventive Sports is proud to be a part of the Troon team,” said Gene Hallman, President of Eventive Sports. “Troon’s mission of providing premier services for its clients parallels the Eventive Sports’ customer-focused philosophy and was the key factor in my decision. Troon’s resources and brand reputation will allow Eventive Sports to build on our strong foundation of 27-plus years of event management expertise for a wide variety of sports. I look forward to continuing to lead Eventive Sports’ dedicated team of event professionals for many years to come.”

Formed in 2022, Troon Events plans, promotes, and delivers flagship events at luxury resort destinations around the world.  In partnership with award-winning destinations, professional tournaments, world-renowned courses and venues, and leading industry professionals, Troon Events elevates golf, racquet sports and hospitality experiences to unmatched levels, providing competitive tournaments, exciting pro-ams and other experiential events to guests. The Cobra Puma Golf Pro-Am, set for February 13-18, 2024 at Pebble Beach Resort, is one of Troon Events’ signature events.

For more information on Eventive Sports, visit

About Eventive Sports 
Based in Birmingham, Alabama, Eventive Sports is the industry leader in dedicated sports event management. Since 1996, Eventive Sports has set itself apart serving athletes, sponsors and fans, nationally and internationally, at the highest level of excellence. Eventive Sports is a team of dedicated professionals with expertise in all aspects of event management, marketing and operations.

About Troon
Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf and golf-related hospitality management company providing services at 825-plus locations, including 825-plus 18-hole equivalent golf courses around the globe. In addition to golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon’s award-winning food and beverage division operates and manages 600-plus food and beverage operations located at golf resorts, private clubs, daily fee golf courses and recreational facilities. With properties located in 45-plus states and 30-plus countries, Troon’s family of brands includes Troon Golf, Troon Privé, Troon International, Indigo Sports, CADDIEMASTER, ClubUp, Cliff Drysdale Tennis, Peter Burwash International, True Club Solutions, RealFood Hospitality, Strategy and Design, Casa Verde Golf and ICON Management. For additional news and information, visit, or connect with Troon on Facebook, Twitter, Instagram, Troon Chronicles, Press Room, and via The Turn Podcast.

Media Contacts:
Rob Myers
[email protected]

Carrie Coleman
Eventive Sports
[email protected]

Principal® announces five-year extension agreement for Principal Charity Classic

a group of people standing on top of a grass covered field

(DES MOINES, Iowa) — Principal Financial Group®  announced a five-year extension agreement with the Principal Charity Classic to continue its long-standing support for the annual PGA TOUR Champions tournament held at the Wakonda Club in Des Moines, Iowa. With the new five-year agreement, Principal will remain title sponsor in its efforts to raise money for Iowa Charities focused on supporting children in areas of education, health, financial security, and stability.


“We’re thrilled to continue our partnership with the Principal Charity Classic, which has played a crucial role in the positive impact we’ve been able to have on children in Des Moines and surrounding areas,” said Ken McCullum, board chair for the Principal Charity Classic. “The tournament draws more than 70,000 fans each year, and this year spectators can expect a strong field of PGA TOUR Champions players and new features to provide a more immersive fan experience.”

Attendees of the event will experience new amenities this year, including a fan village and a dedicated kid zone where families can spend downtime with their children throughout the tournament. The new features are an effort to provide a more seamless experience for both golfers and non-golfers who attend the annual event.


Additionally, Principal Charity Classic revealed its 2022 Sustainability Report highlighting goals to create a more sustainable tournament in alignment with Principal, the City of Des Moines, and select United Nations Sustainable Development Goals.


These sustainability initiatives include energy and carbon reduction, waste management and reduction, food systems and security, and financial support for underrepresented groups. By 2024 the Principal Charity Classic aims to achieve a 40% waste diversion and commit to a zero-waste tournament by 2032.

“We’re excited to extend our partnership with Principal for another five years and continue the positive work the Principal Charity Classic has afforded the Iowa community,” said PGA TOUR Champions President Miller Brady. “The tournament’s commitment to the new renovations and sustainability efforts to the course enables us to continue hosting the annual event and will be instrumental in making this Tour special for years to come. Those programs, along with Wakonda Club’s planned renovations, help this tournament stand out for not only our players, but the fans and volunteers who support PGA TOUR Champions each year.”

Since Principal became a title sponsor of the tournament in 2007, the event has raised over $45.6 million for Iowa children’s charities. Last year, the Principal Charity Classic raised more than $8.2 million, surpassing the previous record of $7.3 million set in 2021. The money raised in the tournament provides funding to Tournament Charity Partners supporting local youth throughout the city of Des Moines and the Birdies for Charity program which assists close to 90 non-profits in the state of Iowa.

“The opportunity to be part of such an impactful event is an honor for us who play the game each year,” said Jerry Kelly, 2022 Principal Charity Classic Champion. “The best part of it all is seeing the excitement of the kids, which inspires us to compete and bring our best game to the tournament. This is only possible because of the endless support we receive from the city of Des Moines, Principal, and the Wakonda Club.”

Wakonda Club’s sustainability initiatives
In addition to Principal Charity Classic’s sustainability initiatives, the Wakonda Club will undergo renovations to its course to enhance safety, experience, and sustainability practices including: installation of a new irrigation system designed for water efficiency and conservation, as well as introducing a new strand of grass that is more drought-tolerant; planting 170 trees throughout the course to replace those which were unstable, lost in weather events or removed during course improvements; and creating more native areas to reduce the need for routine watering and maintenance.

“Sustainability and conservation are important to Wakonda Club members as well,” said John Ruan IV, Wakonda Club Board president. “So as our superintendent and Greens Committee work on plans with the course architect and contractors, we try to incorporate safety and sustainability in every aspect of the renovation.”

The 2023 Principal Charity Classic will take place May 31 – June 4 at the Wakonda Club. For more information, visit


About the Principal Charity Classic
The Principal Charity Classic is an annual and award-winning PGA TOUR Champions event dedicated to investing in the future of Iowa kids. In 2022, the Principal Charity Classic raised a record $8.2 million for charity, bringing the tournament’s giving total to more than $45.6 million since 2007. Tournament funds benefit organizations that provide a broad level of support to Iowa kids in the areas of education and culture, financial security and stability, and health and wellness.

For more information, visit, or connect with the tournament on social media:  Facebook, Twitter @PCCTourney, and Instagram @principalcharityclassic.

Bruno Event Team Announces Rebrand to Eventive Sports

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Bruno Event Team Announces Rebrand to Eventive Sports

The dedicated industry leader in sports event management has a new name and new partner

Birmingham, ALA – Bruno Event Team, a leading sports event management company, announced today that it is rebranding to Eventive Sports to better align its brand with the company’s vision and mission. The company also announced new leadership.

Since 1996, Eventive Sports has set itself apart in sports event management. The company has managed over 250 major events, including Regions Tradition, Children’s of Alabama Indy Grand Prix, U.S. Senior and Women’s Golf Opens, SEC Baseball Tournament, Magic City Classic, NCAA tournaments, 1996 Olympic Soccer, Davis and Fed Cup, and The World Games 2022.  Eventive Sports also supports gameday operations for the United States Football League, The University of Alabama, Auburn University, UAB, and Alabama State University.

“We’re proud of our history and the reputation we’ve built over the past 28 years,” said Gene Hallman, co-owner, CEO and Chairman of Eventive Sports. “As the industry continues to evolve, we felt it was important to evolve with it. Our new brand reflects our commitment to innovation, excellence, and client satisfaction. We are excited to see how it will thrive in the years to come.”

Eventive Sports is proud to announce a new partner in the company, Colin Roberts. Roberts joins the company as co-owner, President and Chief Operating Officer. Prior to joining the company, he served as General Counsel of Freedom Solar, the largest solar installation company in Texas; Executive Vice President—General Counsel and Corporate Secretary of Parsley Energy, Inc., a NYSE-traded exploration and production company based in Austin, Texas; and practiced corporate law with Alston & Bird LLP, an international law firm, in the firm’s New York City office. Roberts will serve a vital role in driving business development and operational execution and efficiency.

“I am excited to be a part of the team at Eventive Sports. Today marks a new chapter for the company and I look forward to contributing to its continued success,” said Roberts.



About Eventive Sports

Based in Birmingham, Alabama, Eventive Sports is the industry leader in dedicated sports event management.  Since 1996, Eventive Sports has set itself apart serving athletes, sponsors and fans, nationally and internationally, at the highest level of excellence. Eventive Sports is a team of dedicated professionals with expertise in all aspects of event management, marketing and operations. For more information, please visit



Birmingham, ALA (January 18, 2023) – Alabama’s premier INDYCAR event announced today that the event has a new title sponsor, Medical Properties Trust. Through Medical Properties Trust’s philanthropic vision, the event will be named “Children’s of Alabama Indy Grand Prix”.

Medical Properties Trust, a Birmingham-based real estate investment trust specializing in the acquisition and development of net-leased hospital facilities around the world, has entered into a five-year sponsorship agreement for the naming rights of the event and has dedicated the entitlement to Children’s of Alabama. A percentage of proceeds from ticket sales and additional ancillary events will benefit Children’s of Alabama.

Children’s of Alabama is ranked among the best children’s hospitals by U.S. News & World Report. Children’s serves patients from every county in Alabama and is one of the ten busiest pediatric hospitals in the United States.  

The three-day racing event will take place April 28 – 30, featuring the NTT INDYCAR SERIES. In its 13th year, the event is hosted at the world-renowned Barber Motorsports Park, home of the Barber Vintage Motorsports Museum. This year’s event, April 28 – 30, kicks off the Month of May leading into the Greatest Spectacle in Racing, the Indianapolis 500.  Tickets are on sale now at, with General Admission tickets starting at $25. Kids 15 and under are admitted free with a ticketed adult.

“Children’s of Alabama provides invaluable resources to the children of our state and the southeast,” said Edward K. Aldag, Jr., Chairman, President and CEO of Medical Properties Trust.  “As a proud and long-time supporter of Children’s of Alabama, we are delighted to be able to sponsor the Indy Grand Prix on behalf of Children’s of Alabama at Barber Motorsports Park to increase awareness of their services and raise funds for the world-class hospital.”

“We are honored to be the primary beneficiary of Children’s of Alabama Indy Grand Prix,” said Tom Shufflebarger, President and CEO of Children’s of Alabama. “We have enjoyed our partnership with Medical Properties Trust for many years, and we cannot thank them enough for making Children’s of Alabama an even bigger part of this amazing weekend.”

“We are incredibly excited about this agreement with Medical Properties Trust. It marks a new era for this event,” said Gene Hallman, CEO of ZOOM Motorsports, the exclusive promotor of Barber Motorsports Park.  “We thank Medical Properties Trust for their partnership which will allow the event to be the first NTT INDYCAR SERIES race to partner with a non-profit for the naming rights to a race.”

“Since the first race in 2010, the growth of the NTT INDYCAR SERIES in Alabama has been remarkable,” said INDYCAR President Jay Frye. “It is tremendous to see Medical Properties Trust partner with Barber Motorsports Park to expand on its Racing for Children’s program. Barber Motorsports Park has a tradition of producing great racing and exciting partnerships and we look forward to seeing both continue for years to come.”

Honda will continue their long-standing partnership with the event as the official automobile partner.


About Children’s of Alabama Indy Grand Prix

In its 13th year, the Children’s of Alabama Indy Grand Prix is a signature event on the NTT INDYCAR SERIES circuit. This year’s event will feature ten races over three days with drivers such as Will Power, Romain Grosjean, Scott Dixon and Alex Palou at the world-renowned Barber Motorsports Park from April 28 – 30. The event generates more than $20 million in economic impact annually, with tickets sold in 50 states and 8 countries. The race is broadcast by NBC nationally and internationally to more than 100 countries. Additional events include wine tastings, an art festival, INDY 5K, Fan Zone and more. For more information, please visit

The Barber Motorsports Park is home of the Barber Vintage Motorsports Museum, a 501(c)(3) Not for Profit Foundation located at the 880-acre Barber Motorsports Park dedicated to vintage motorcycles and motorsports. The museum is home to the world’s largest motorcycle collection and is widely known for its collection of vintage Lotus racecars and other rare vehicles.


About Children’s of Alabama

Since 1911, Children’s of Alabama has provided specialized medical care for ill and injured children, offering inpatient, outpatient and primary care throughout Central Alabama. Ranked among the best children’s hospitals in the nation by U.S. News & World Report, Children’s serves patients from every county in Alabama and nearly every state. Children’s is a private, not-for-profit medical center that serves as the teaching hospital for the University of Alabama at Birmingham (UAB) pediatric medicine, surgery, psychiatry, research and residency programs. The medical staff consists of UAB faculty and Children’s full-time physicians, as well as private practicing community physicians.


About Medical Properties Trust

Medical Properties Trust is a self-advised real estate investment trust formed in 2003 to acquire and develop net-leased hospital facilities. From its inception in Birmingham, Alabama, the Company has grown to become one of the world’s largest owners of hospitals in ten countries across four continents. MPT’s financing model facilitates acquisitions, recapitalizations and allows operators of hospitals to unlock the value of their real estate assets to fund facility improvements, technology upgrades and other investments in operations. For more information, please visit the Company’s website at



The NTT INDYCAR SERIES is North America’s premier open-wheel auto racing series. It features an international field of the world’s most versatile drivers – including two-time and reigning series champion Will Power, six-time series champion Scott Dixon, two-time series champion Josef Newgarden, four-time Indianapolis 500 winner Helio Castroneves and reigning “500” winner Marcus Ericsson – who compete on superspeedways, short ovals, street circuits and permanent road courses. The 2023 season consists of 17 races in the United States and Canada and is highlighted by the historic Indianapolis 500 presented by Gainbridge. The NTT INDYCAR SERIES, INDYCAR, INDY NXT by Firestone, the Indianapolis Motor Speedway and IMS Productions are owned by Penske Corporation, a global transportation, automotive and motorsports leader. For more information on the NTT INDYCAR SERIES, please visit

Principal® Charity Classic Sets Charitable Giving Record in 2022

a group of people standing in front of a bus

Principal® Charity Classic sets charitable giving record in 2022

Annual PGA TOUR Champions event raised more than $8.2 million

for Iowa children’s charities, announces new sustainability initiative


(DES MOINES, Iowa) – The Principal Charity Classic today announced its 2022 tournament raised more than $8.2 million in support of Iowa children’s charities, surpassing the event’s previous record of $7.3 million set in 2021. The annual PGA TOUR Champions event in Des Moines has now raised more than $45.6 million for Iowa children’s charities since Principal Financial Group® became the title sponsor in 2007. Watch the 2022 recap video here.

“We continue to see overwhelming generosity from our sponsors, volunteers, and spectators,” said Dan Houston, chairman, president, and chief executive officer at Principal®. “The impact of this year’s tournament will have a lasting effect on young people in Iowa. In addition to world class golf, my favorite part of the tournament every year is meeting some of the children who benefit from this wonderful community event. I am so proud we have this opportunity to support the efforts of our charity partners.”

The Principal Charity Classic impacts the lives of more than 130,000 Iowa children in the areas of education, health, and arts and culture. Tournament proceeds provide support to four Tournament Charity Partners in the Des Moines area: Blank Children’s Hospital, MercyOne Children’s Hospital, the United Way of Central Iowa, and Variety – the Children’s Charity of Iowa. Additionally, the event’s Birdies For Charity program supports nearly 90 non-profits throughout the state of Iowa.

“This record-breaking donation is a true testament to the Des Moines community and our local and regional corporate communities and golf fans,” said Ken McCullum, board chair for the Principal Charity Classic. “This year we were thrilled to welcome fans back to the Wakonda Club where over 58,000 fans filled galleries and enjoyed state-of-the-art hospitality venues, and an exciting week-long schedule of events that helped drive the charitable efforts.”

This year’s tournament provided another dramatic finish, with Jerry Kelly defeating Kirk Triplett in a sudden-death playoff on the 18thhole. The win was Kelly’s second victory of the 2022 PGA Tour Champions season.

New tournament sustainability initiative announced

Just in time for Sustainable Golf Week, which kicks off on October 3rd, the Principal Charity Classic is also announcing its effort to work toward obtaining Golf Environment Organization (GEO) tournament certification. “GEO Certified” is a comprehensive modern certification, developed to the highest credibility standard, to help golf facilities, developments, and tournaments demonstrate and be recognized for their environmental and social responsibility.

“Principal Charity Classic organizers engaged a sustainability consultant to provide year-round support to create zero-waste practices, promote civic and corporate stakeholder engagement, and perform a comprehensive tournament sustainability audit,” said McCullum. “The next step is to develop an action plan to capture sustainability metrics going forward to advance these efforts.”

The 2023 Principal Charity Classic tournament will take place June 1–4, 2023, at the Wakonda Club in Des Moines, Iowa. Visit to learn more about the Principal Charity Classic or to make a donation in support of the tournament’s year-round charitable giving efforts.


About the Principal Charity Classic

The Principal Charity Classic is an annual and award-winning PGA TOUR Champions event dedicated to investing in the future of Iowa kids. In 2022, the Principal Charity Classic raised a record $8.2 million for charity, bringing the tournament’s giving total to more than $45.6 million since 2007. Tournament funds benefit organizations that provide a broad level of support to Iowa kids in the areas of education and culture, financial security and stability, and health and wellness.

For more information, visit, or connect with the tournament on social media:  Facebook, Twitter @PCCTourney, and Instagram @principalcharityclassic.

About PGA TOUR Champions

PGA TOUR Champions is a membership organization of professional golfers age 50 and older, including 34 members of the World Golf Hall of Fame. The Tour’s mission is to provide financial opportunities for its players, entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, and generate significant charitable and economic impact in tournament communities. Follow PGA TOUR Champions online at, or on social media: Facebook,Twitter @ChampionsTour, and Instagram @pgatourchampions.


About Principal Financial Group®

Principal Financial Group® (Nasdaq: PFG) is a global financial company with 18,500 employees1 passionate about improving the wealth and well-being of people and businesses. In business for more than 140 years, we’re helping more than 54 million customers1 plan, protect, invest, and retire, while working to support the communities where we do business, and build a diverse, inclusive workforce. Principal® is proud to be recognized as one of America’s 100 Most Sustainable Companies2, a member of the Bloomberg Gender Equality Index, and a Top 10 “Best Places to Work in Money Management3.” Learn more about Principal and our commitment to building a better future at

1 As of June 30, 2022
2 Barron’s, 2022
3 Pensions & Investments, 2021

Unless otherwise noted, companies and organizations mentioned are not affiliates of any member company of the Principal Financial Group®. Insurance products issued by Principal National Life Insurance Co (except in NY) and Principal Life Insurance Company®. Plan administrative services offered by Principal Life. Principal Funds, Inc. is distributed by Principal Funds Distributor, Inc. Securities offered through Principal Securities, Inc., member SIPC and/or independent broker/dealers. Principal community relations supports the communities where affiliates of the Principal Financial Group®, Des Moines, IA 50392 operates.  Referenced companies are members of the Principal Financial Group®, Des Moines, IA 50392.  ©2022 Principal Financial Services, Inc.

Alabama Sports Hall of Fame to recognize Eventive Sports’s Gene Hallman

Gene Hallman wearing a suit and tie

The Board of Directors of the Alabama Sports Hall Fame announced today, Gene Hallman will be the recipient of the 2022 Distinguished American Sportsman Award.

The Distinguished American Sportsman award is an honor given to an individual (in- or out-of-state) who has made lifetime contributions to humanity and sports. Some previous recipients of the Distinguished American Sportsman Award include Bob Hope, entertainer (1988), President George H. W. Bush (1992), SEC Commissioners Roy Kramer (2003) and Mike Slive (2015), and Ron Froehlich (2015), honorary Life Chairman of The World Games. Mr. Hallman’s business partner for more than 25 years, Ronnie Bruno, was recognized in 2009 as a Distinguished Alabama Sportsman. The Alabama Sports Hall of Fame induction ceremony will take place on May 7, 2022. Read more about other inductees in the class of 2022:

The Alabama Sports Hall of Fame is one of the country’s most prestigious organizations with previous inductees including Paul “Bear” Bryant, Jesse Owens, Hank Aaron, Joe Namath, Pat Sullivan, Bo Jackson, Nick Saban, Joe Louis, Dabo Swinney, Bart Starr, Charles Barkley, Bobby Bowden, and Willie Mays.

Gene Hallman co-founded and is currently Chief Executive Officer of Eventive Sports which has grown into one of the country’s largest dedicated sports event management companies. Eventive Sports has more than 80 employees located in nine offices throughout the US and Bermuda.

Eventive Sports’s resume includes notable events such as US Women’s Open, US Senior Open and many other professional golf tournaments on the PGA Tour, PGA Tour Champions, and LPGA. Other significant events managed include Magic City Classic, SEC Baseball Tournament, WBC Heavyweight Championship title fights, SEC Gymnastics Championship, SEC Women’s Golf Championship, SWAC Football Championship, Honda Indy Grand Prix of Alabama, Davis Cup, Fed Cup, 1996 Olympic Soccer, and 2004 Olympic Marathon Trials. Eventive Sports is assisting with the management of The World Games to be held in Birmingham during the summer of 2022. Since 2008, Eventive Sports has managed Gameday operations for the University of Alabama football, basketball, and gymnastics programs. More recently, Eventive Sports has worked with Auburn University, UAB, Alabama State University and University of Notre Dame on various aspects of their football gameday operations.

The first sporting event managed by Mr. Hallman, the Regions Tradition, will celebrate its 30th anniversary in 2022, having raised more than $20 million for Alabama charities.

Hallman is also a member of the Birmingham Golf Hall of Fame and the Birmingham Business Journal Top 40 Under 40 Hall of Fame.

Eventive Sports Partners with University of Alabama Systems

Today, the University of Alabama System updated the COVID dashboard summarizing results of student, faculty and staff testing at UA, UAB and UAH for August 28-September 3.

“The data across the System’s three campuses shows that the UA System Health & Safety Plan is working,” said Dr. Richard Friend, Dean of the College of Community Health Sciences at the University of Alabama. UAB had only 19 student positives this week and UAH had seven student positives. Sentinel testing, which is ongoing at UAB and UAH, will begin at UA next week.

This week The University of Alabama reported 846 student positives, which represents a decline in daily averages since the last report. Yesterday, September 3, student positives had dropped to 65 for the day.

“We expected higher testing numbers at UA until the impact of the bar closures and the moratorium on campus social events could make a difference,” Dr. Friend said. “We are starting to see the results of those decisions.”

Across the UA System, isolation capacity remains strong, with UA stabilizing under 40%, UAB at 4%, and UAH at 12.9%. As outlined in the Health & Safety plans, additional space will be brought on- line if needed. Vacancy rates in isolation facilities are expected to increase as students who have completed the isolation protocol are cleared to return to their regular housing.

Among faculty and staff, numbers remain low, with only 19 faculty and staff in the System testing positive, excluding UAB’s clinical enterprise personnel. The low numbers of faculty and staff positives are reinforced by the fact that there is no evidence of COVID transmission in the classroom setting.

The UA System announced today that the Eventive Sports will provide call support for the UA COVID hotline (205-348-CV19), as well as COVID Concierge Services to those currently in the isolation and quarantine protocol. Eventive Sports, which will work under the direction of UA Vice President of Student Life Dr. Myron Pope, is a national leader in event management and has handled logistics for the Testing for Alabama initiative, which provides free COVID-19 entry and sentinel testing for higher education institutions across the state.

In statements released this week, leading medical experts in the UA System cautioned against closing campuses and sending students home en masse. Drs. Selwyn Vickers and Michael Saag emphasized the safety provided by on-campus resources and the risk of COVID-spread caused by emptying our campuses.

Dr. Vickers is UAB Senior Vice President for Medicine and Dean of the School of Medicine. Dr. Saag is associate dean of Global Health in the UAB School of Medicine and a professor in the Division of Infectious Diseases. Link to their statements:

Hoover sets sights on new projects in 2020

Gene Hallman looking at the camera


HOOVER, Ala. (WIAT) — Looking ahead to 2020, Hoover looks to capitalize on big plans.

Mayor Frank Brocato said he has a lot of projects, both big and small, he is excited to work on next year, but perhaps the biggest takeaway from a conversation with CBS 42’s Alissa Rothermich was that plans are in the works for the former Sears at the Riverchase Galleria and just a year from now, things could look very different. The Galleria is one of the state’s most popular shopping destinations, but in October, Sears closed.

Brocato said the closure of the anchor store has opened the door for re-development. City officials are now doing a study and talking about turning the site into a performing arts center.

“That’s kind of a missing link that we don’t have in the city and that’s a wonderful opportunity to have somewhere for our great performances,” Brocato said.

There is a lot of energy surrounding that idea and a desire to make it quickly happen.

“I think you’re looking at something in the next 12-15 months,” he said. “It’s coming. We have an idea. We have the Galleria ownership excited about it.”

The city will also begin talks with the SEC in 2020, working to keep the annual baseball tournament in Hoover after the current contract expires in 2021. The tournament brings in anywhere from $15 million to $18 million per year with last year setting records for attendance.

“The last bid process was very competitive,” said Gene Hallman. “Nashville and Memphis, Jacksonville and New Orleans all submitted very aggressive bids so we’re not taking anything for granted.”

One way local leaders are working to solidify Hoover’s stamp on the tournament is to expand the youth baseball tournament that runs in conjunction with the SEC baseball championship. This year, 40-50 teams from the SEC footprint are expected to compete. The primary intent of this is to drive tourism and awareness for the SEC baseball tournament.

Traffic throughout the city is a hot-button issue for commuters. While the mayor admits easing the gridlock on Hwy. 280 is “a tough nut to crack,” Hoover does have a plan for the Highway 150 and I-459 corridor with a new interchange is now slated for South Shades Crest Road.

“We believe that will relieve traffic on South Shades Crest Road and Hwy. 150 as well as the Ross Bridge community that will help the entire western part of Hoover,” Brocato said.

The city has already purchased land and is now looking to purchase over 20 additional acres to make the interchange a reality