Eventive Sports Partners with Auburn University to Manage Gameday Parking and Operations

a group of people standing in front of a crowd

AUBURN, AL – Eventive Sports, a leading sports marketing and event management company, has been selected by Auburn University to manage Gameday parking and operations.  

Eventive Sports is responsible for gameday parking sales, event operations, marketing communications and assisting with gameday traffic, ensuring a seamless experience for fans attending Auburn University’s home football games. Eventive Sports has partnered with Auburn University since 2019, leveraging its extensive experience in event operations to optimize parking and enhance the overall gameday experience.  

“We are thrilled to continue our partnership with Auburn University,” said Gene Hallman, president of Eventive Sports. “Our team is dedicated to delivering exceptional service and ensuring that fans have a hassle-free experience from the moment they purchase their parking pass until they return home.” 

“We are excited to continue our partnership with Eventive Sports! Over the last few years, they have proven to be experts in event and game day parking operations and their leadership and guidance have become invaluable to us,” said Arishna Lastinger, Director of Parking Services at Auburn University. “They have taken our game day operations and continually made improvements to help ensure that our fans are having a safer and more positive parking experience.  We look forward to seeing what the future holds for our fans and their game day experiences with the continued involvement of Eventive Sports!” 

Eventive Sports manages gameday operations for The University of Alabama, Auburn University, UAB, Alabama State University, the Birmingham Stallions and the Magic City Classic. Additionally, Eventive Sports has led 275+ major sporting events, including events for SEC, NCAA, INDYCAR, PGA TOUR, USGA & Olympic Soccer.